As the ACS ads puts it, it is no longer sufficient to publish not to perish, your paper needs to be found. The good news is that scientific editors come to maximize the benefit we (and they) can get from search engine optimization for scientific papers.Check the links, your abstract will never look the same...
SEO for authors by Wiley
Optimizing your article for search engines by Wiley-Blackwell
Be found or perish by ACS
Interestingly, I didn't find any of these speaking about getting your research article freely accessible via open access or redeposition websites. Business is business